People in society who meet and speak in person thrive when they find commonalities between each other. Online communities are no different if they can build social networks in the same way. Social media can help to promote cohesion across Canadian communities.
People in a community follow each other on social media because of the lessons, stories, and ideas being shared that will add value to their lives.
Real engagement on social media happens when people are entertained or inspired by a post or action online. People want to observe the lives of real people, and they want to share in the cheer with their friends.
Communities and individuals want to share stories online, and this is what social media should be all about. Content should be created and based on the community’s access behaviour. It is important for social media networks to be considerate of their customer’s mobile, laptop, or tablet usage, to find ways of accommodating these communities.
Social media interviews should center around community issues, opinion leaders, influencers, and other relevant information that the people care about.
The most successful social media content is entertaining and educational for the target audience. The specific material being shared on social media will depend on the specific audience being communicated with.
It is crucial that the information being shared on social media is accurate and authentic to spark healthy engagement and interest. It is important to highlight how “normal” people in a community are doing incredible things—and this will evoke individuals with a sense of pride.
Engage in research activities that will help you to get to know your audience. It is crucial for community networks to set goals, and people should know how to take the initiative to reach out to individuals in the online space.
People in a community should be educated about toxic online behaviour and harmful activity, and it should be easy for people to report abuse through online channels.
The goal for people who are active on social media should always be to inspire followers, embrace the trends that resonate with fans, and help communities to stay connected.